happi Magazine reports that searches for hair care products with biodegradable packaging increased 1,587%.
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happi magazine reports of 1,587% increase in searches for hair care products with biodegradable packaging, according to NielsenIQ.
It is actually quite astounding how far consumer behavior has changed, that consumers are actively searching for a particular type of packaging for products they want to purchase.
This snap short of the hair care market can certainly reflect other markets and products.
It demonstrates that consumers 'get it' and even demand it. They understand the problem with plastic and will give prevalence to an ethical choice.
Brads, manufacturers, and retails will do well to look at compostable packaging as part of their packaging strategy. There are innovative solutions out there for most singly use plastic and beyond.